You’ve purchased your starter kit and you’re ready to get going. This is exciting! Before you start unboxing and posting across social, there’s a few things I want you to know so you can be successful as you begin selling.
Please note, I’m addressing only some high-level points in this post. Keep checking back as I continue to break down these points, provide strategies and to-do lists to keep you moving forward. As always, if you ever have any questions, you can always reach out to me directly by hitting the Contact Me link above and dropping me a note.
Be your product or service’s #1 fan
Before all else, you must believe in what you’re selling. If you go into selling a product thinking this is purely going to get you rich quick, you’re going to be a flash in the pan at network marketing.
At last count, there were roughly 18.2MM people in the United States alone participating in network or multi-level marketing across a multitude of products and services. A majority (roughly 90%+) of those folks do not make a full-time living off of what they sell. In fact, many only make a few extra bucks per month. Now that your expectations are set, understand it’s all about what you put into it.
Needless to say, if you’re just ‘eh’ about being a distributor of your product, you should probably stop reading right here, sell off what you have, and go do something else. There are people out there much more hungry and passionate than you are and that’s what’s going to sell and make the decent-sized commission checks you see splayed across social media.
Make sure you love what you’re about to put out into the world. You should be so enthusiastic about what you’re selling that folks confuse you with the CEO of the company who created it.
Basically: Own it.
Got that down? Okay, cool, let’s move on.
Don’t casually accost people on social media
Please don’t be that annoying person who randomly Facebook messages people you haven’t talked to in the last eight years to only ask how they’re doing, then immediately try to give a sales pitch. Sales and marketing hinge on genuine relationships. You can’t make a relationship happen from two quick Facebook Messenger exchanges.
In fact, let’s take a minute to talk about this. The best salespeople, regardless of what they sell, take a true interest in people. People you’ve connected with on social media (or IRL) are not just there to buy stuff from you because you now have a business and inventory to sell. They’re real people, with feelings, lives, problems, triumphs and schedules.
Like what they’re doing and comment on their posts. Get to know them. And also realize that in sales, many of the people you get to know may never buy a thing from you. That’s okay. You should be doing it all knowing that it may result in nothing more than genuinely enjoying cheering someone else on in life. That’s not too shabby of a return on an investment.
In fact, as you grow relationships, your first sphere of influence (your original friend) may never become a customer. However, they could very easily refer you to another friend that you don’t know yet and that person may be your best customer. The beauty of sales is you are dealing with a ton of different variables. Your goal is to be as optimistic and positive as possible. The way you make people feel is how far you will go.
Never stop learning about your ideal customer
In any sales or marketing role that you take on, your job really breaks down to being able to know your target audience like the back of your hand. From there, your decisions and actions are easy.
Unfortunately, getting to know people like the back of your hand is nearly impossible. That’s what makes sales fun – no two paths to a sale are identical, especially when you’re selling directly to consumers.
You’ll constantly be learning about what your customers like and don’t like, what products or services they’re into most and what you’ve done that has created the most conversions to sales. As long as you stay committed to learning more about your audience and tracking what works while doing it, you’re guaranteed to spot trends and increase sales by increasing your efforts that have worked best.
Ask for feedback and keep it organized
Looking back on my last point, it’s important to constantly be asking for feedback. Don’t expect customers to openly provide you with their thoughts after a sale. In fact, that’s a rarity, especially as you start to pick up steam and grow your customer base to people outside of your first sphere of influence.
In order to keep growing those relationships, it’s important to genuinely check in with your customers to ensure they received the product and it met/exceeded their expectations. While this may be easy at first since you won’t have more than a handful of customers to start out with, you’ll eventually grow a network that will make it hard for you to keep up. This is where the ideal of ‘scalability’ comes in. You’ll want to put the foundation in place for this now.
Start organizing your feedback to keep track of what works and what doesn’t now through free tools like Google Sheets.
Other tools to help gather feedback include things such as surveys and email platforms to send them out on. Depending on the company you’ve signed up as a consultant or distributor on, you may have been given these platforms to use.
If not, there are plenty of free tools available. You can use Google Surveys to create and conduct surveys on. At first, you’ll be able to send the surveys out via a link that Google Surveys provides you when you create them.
If you have an email list going (and you absolutely should be building email lists from day one of every single customer who purchased from you), you can survey them occasionally to see what they’re looking for, the likelihood they’ll purchase from you again, and how you can help them in the future. MailChimp is a free email platform that you can send these surveys through automatically whenever a customer purchases a product.
Track what matters
Yes, your sales and profit are important. But that’s a lag metric that happens after you perform other tasks to get to that point.
These tasks that lead to the sale are appropriately called lead metrics. Lead metrics help you determine that you’re on the right path as you head toward the end goal, which often isn’t something you can achieve in just a day or two.
Think of lead metrics as the things you do to increase your visibility and to ensure you’re attracting the right people to your product.
Lead metrics could include how many people are engaging with your social posts (don’t worry about how many people are in your group, on your page or friends with you, what you want to worry about is active engagements such as comments, likes or shares), how many friends are referring you, and metrics attached to your e-commerce site if you have access to them, such as how many people clicked on your site, the bounce rate (how quickly they left your site) and how many folks left items in your cart but did not purchase them.
You could also have lead metrics such as how many people attended your parties, how many trials or samples you gave out, or how many events you’ve held to promote your products or services.
Do not expect things to happen overnight/Don’t quit your day job
Finally, don’t expect a windfall at first!
Sales are about building lasting relationships. Relationships aren’t built overnight, so give yourself time and be genuine along the way. You’re likely not going to make a $10,000 monthly commission check in the first twelve months – no matter what anyone tells you. In fact, you may never get there. But you can build out a pretty great supplemental income in time that could eventually lead to replacing your full-time job.
Have thoughts to share or other ideas to help you get started? Leave them in the comments below!